Products play a fundamental role in the value proposition of the commercial format as they form the basis from which the value of the entrepreneurial initiative will be formed.
The choice of products must follow the tastes of the customers, and not ignore the maximization of quality. An important role must be given to packaging, presentation, sales service and after-sales assistance, all fundamental elements that increase the potential and value of the offer in the eyes of customers.
The sale of products is achieved through the study and development of a series of actions aimed at creating a unique and “tailor-made” customer shopping experience.
Above all, high-end products do not sell themselves but are presented to the customer by the sales staff through a story and a participatory and sensory journey.